Wal-Marts Globalization Strategy Essay Example | Topics and Well Written Essays - 750 words

Wal-Marts Globalization Strategy - Essay Example Market entry strategy being critical in entering a new market, Wal-Mart employed joint ventures and acquisition of strong market partners. Through acquiring of strong local market partners, Walmart was in a position to performance higher as a result of adequate scale and high brand awareness level.Location characteristics were very crucial in determining the mode of entry to be employed by Wal-Mart. Due to the high rate of competition in the foreign market, more developed markets like Japan, South Korea and Canada entered through acquiring strong local market partners to counteract the high rate of competition hence was employed as a mode of entry by Wal-Mart, making its operations a success. It is easy to enter an into an underdeveloped market because the competition and market space are properly defined, however, if it is a culturally and geographically distant, then challenges are posted since the core aim is to put in place a global strategy which was the main objective of Wal-Ma rt. This made Wal-Mart seek for strong local market partners hence their success.Entry of Wal-Mart into a joint venture with Bharti Enterprises in India was a good idea simply because India had a fast-growing retail market. As a result, Partnership with Bharti enterprises formed part of Wal-Mart successful strategy of gaining entry of market in India. This is because Bharti was well familiarized with the local market know-how, recognition of the brand, political strategies involved with entry and customer preferences.